Friday, June 11, 2010

The Man of the Era-TOM FORD


















He was hired by Gucci's then creative director Dawn Mello (previous head of purchase

with Bergdorf-Goodman) as chief women's ready-to-wear designer. A few years passed, and in 1992, he moved up the corporate ladder of the fashion world and once again took on the role of Design Director. Business went bad for Gucci and he was almost fired by Maurizio Gucci in 1993, but this was counteracted by Domenico de Sole, director of Gucci America Inc.

When, in 1994, Gucci was acquired by a Bahrain-based investment firm called Investcorp, Ford was promoted to creative director. This meant that he was responsible for the design and conception of all product lines within the company; clothing, perfumes, and more. He also had to create and carry through the company's image, its advertising campaigns and store design. He went on to become arguably the most influential designer of the last decade.

In his first year at the helm, he was credited with putting the glamour back into fashion introducing Halston-style velvet hipsters, skinny satin shirts and car-finish metallic patent boots. Gucci became a byword for desirability, offering the most aspirational and hedonistic kind of fashion.

In 1995, he brought in French stylist Carine Roitfeld and photographer Mario Testino to create a series of new, modern ad campaigns for the company. In March 1995 when Amber Valletta sauntered down the catwalk in blue velvet hipsters and a skinny apple-green satin shirt, the lights went on in the house of Gucci. She personified Gucci glamour, dangerous, sexy, modern and slightly rough. Madonna wore his outfit to the MTV music awards.


By 1999, the house, which had been almost bankrupt when Ford joined, was valued at about $4.3 billion. "We didn't even have a photocopier at one stage," he admits. "We didn't have any paper."

After Gucci bought a controlling stake in Yves Saint Laurent in 2000, Ford was appointed creative director of YSL, too, and communications director of the house's ready-to-wear business, while continuing to design for Gucci. A mighty challenge certainly, but he was adamant, he could keep the two labels distinct. "Historically, [Gucci] is Sophia Loren. Yves Saint Laurent is Catherine Deneuve. They're both sexy," he told British Vogue in February 2001. "It's just that Gucci is a little more obvious than Saint Laurent.

Tom Ford and Domenico de Sole, his colleague who left Gucci with him, set up a new company called just "Tom Ford". As the first major initiative, this company has now collaborated with cosmetics giant Estée Lauder to create beauty products and fragrances. No financial figures have been revealed about the deal. We saw the beauty line and sunglasses by the end of 2005, also a woman's fragrance 'Amber N.de' and 'Youth Dew'. For his eyewear collection he made an agreement with the Marcolin Group in Italy. Last spring, though, the designer announced a return to fashion with a signature ready-to-wear men's line. The clothing line, which will be produced by European manufacturer Ermenegildo Zegna, is expected to cater to a high-end clientele, with a men's suit fetching up-wards of $2,000.

Starting from Madison Ave, Manhattan, Mr. Ford plans to open stores in Milan, London, Los Angeles and Tokyo over the next three to four years. Ford's first 'Tom Ford' flagship store opened on April 12, 2007 on New York City's Madison Avenue. In Spring 2008, Ford opened his first boutique outside of the United States in Zurich, Switzerland located at Munsterhof 17. In September of 2008 Ford opened a boutique in Toronto, Ontario, Canada at the Harry Rosen store on Bloor street.

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