Sunday, June 20, 2010

"Less Is More" By Toby

Toby By Hatem Alakeel

‘Toby the men’s line’ is the signature of young Saudi designer Hatem Al-Akeel. Having spent his childhood and youth between the US and , Europe Hatem gained extensive international fashion experience by working with some of the world’s leading international brands his designs are focused on being one step ahead but never the norm.

"Less Is More" is the catch phrase for the Toby by Hatem Al-Akeel T2010 collection.

Main Inspiration for this collection is to simplify and capture the essence of a classic thobe in toby style. “Less is more” Each item in this collection is timeless and can be mixed and matched.

According to Hatem Al-Akeel:
I encourage that people mix and match and always add their own personal touches. The ‘Toby gentleman’ is one that sets his own trends and never follows. He is instead a fashion leader that knows exactly what he wants; even when it comes to subtle and simple designs such as our classic line. A certain element of quality, refinement and contemporary elegance is always expected and never compromised.

Whether it’s a thobe, a vest or even a T-shirt it can be worn in different ways. I have also come up with a new home wear line, as a great deal of my customers always ask me what they should wear underneath the thobe. So I decided to give it to them on a silver platter. From trendy t-shirts to sports pants, they are multifunctional and can be even worn at home, the gym or even at the beach.

The inspiration behind my home wear line is to demonstrate that being stylish can also apply to being at home and being comfortable."

Toby, is now in store at Boutique 1.Find your contemporary khandouras there.


Post a Comment

Subscribe to Post Comments [Atom]

<< Home